The audience reaction to our song was really insightful as
it showed us who the target audience would be. For example when we got the
audiences to listen to the song the girls reacted more than the boys did. This
shows us without even asking a question that our target audience would be girls
in their late teens. All the girls were really positive with the beat of the
song which is something that we should incorporate with our editing as this
seems to be a big impacted to our audience. From asking the question who is the
song aimed at? They all agreed on the same age group of people which is late
teens, which makes our target audience definite, this will lead to us when
creating aspects of our video or digipak then we defiantly know who to aim it
at. However the genre of the song was a
little bit more difficult, as it wasn't totally obvious to everyone as they
came up with different ideas of what it was. Pop did come up which was what the
genre actually was, but the audience wasn't too sure which means when we plan
for our video we need to consider ways in which we can make the genre of the
song more obvious as the song doesn't automatically show what the song is. From
asking the question "What would you expect to see in the music
video?" this was helpful as we could see what the audiences could imagine
when listening to the song. We were given examples that we did think would be a
good idea, for example one said about having dry paint, we really liked having
this idea as we thought of ways in which we could link it to different
narratives that we have already thought about. Imagining the artist was helpful
as well because, they all came up with the same idea of what she should look
like. For example they saw her with dark long hair, very mellow and wearing
clothes that not everyone would wear.
This is something that we need to keep coming back to as
this was mostly our target audience, which means that any of our ideas need to
be kept linking back to them, for us to be able to create a video that will
attract the target audience so that the artist can sell their music
successfully.
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