Luna Lux and Laura Mulvey's Male Gaze

From the first watching of the video, it does look like that our music video supports this theory, because she is wearing a long see through dress which shows her figure. Also the swimming pool shots are very revealing which could be seen as are artist trying to get male attention.  However, we have tried in these situations to make them less revealing as possible, because from the dress we made sure that she wore white leggings and a white vest top underneath so you could see less of her. Without the vest top the dress would have ended further down her back which would defiantly be applied to the theory. To make the shots in the water less revealing we overlaid them with other shots so you could see less of her body.

Throughout making the video we avoided trying to make our artist seem like she wants male attention from wearing less clothes. We wanted to make the artist look like she is trying to make women confident with whom they are. We did this by making our artist stand out from the crowd showing that she is not afraid to be different and conform like everybody else, this will hopefully give women the confidence to be themselves and be different because, nobody should be the same. This is something that we would like to achieve when women reflect on themselves. 

Digipak Plan

Weather update

 

We plan taking pictures for our digipak this week and it requires us to go outside to a wood and take pictures. This means we need to find out what the weather is going to be like so we do not go to the forest when it’s raining as it would mean that we cannot take pictures. I have the forecast for the weather in London, Brentwood and Essex. This can help us get a good idea of what it is going to be like and when would be an appropriate day to go. From looking at the forecast Thursday seems like a day that we should avoid as it is meant to snow which means that it would be a disaster trying to take photos while it’s snowing. This is because the artist will be wearing a dress which would make her very cold and the equipment that we are going to use will get wet. However, Monday and Tuesday seem to have the best weather for the next couple of weeks as it is meant to be clear sky’s which means that we can have the optimal amount of light for our photos. This could be really good and the camera responds better to the lighter there is.

LUNA LUX DIGIPAK PLAN

This is a quick plan of what we wanted our digipak to look like.  The front cover will be different as we want a close up of the artist as this will help to establish her star image, and will be more impacting to her consumers. The back cover is the empty tea party set which will link the theme that we have from the music video. We have done this because from studying digipaks they have showed us that there is always a theme that runs throughout the album and their music video as they all link up together, this is something that we want to achieve so that we are able to create a conventional digipak. Above the tea party set will have the song titles of her album.  The top side will be 3 panels that all link up to make it look like one long photo. Underneath the disk will be a picture of the artist and the disk will have the same picture of her but a clock (something like that) as her head but the picture below is the normal picture of her. The picture on the bottom right is something that we would like to create with our artist as it is quirky and fun and fits her image but instead we would have a tea cup as this will link back to the theme of the album. We didn't want the artists face to be on every panel of the digipak as it can get very repetitive and there will be too much of her.  

These are quick photos that we created to help get us a quick sense of what we want to create within our digipak. Also this was practice so when we actually take the photos we know what we need to do. The girl in the middle is Luna Lux and will be in her conventional costume that she would normally wear, and the other two girls will have their horse/unicorn masks on. This will link to the theme of the music video. From looking at the top photo we need to make sure that the background is all the same or one long background to show that they are together. This will be all on one side of the digipak.    

Digipak Plans

In my group we all made a plan ourselves which we then shared as a group to where we made a plan which incorporated all of the ideas that we liked from each others. For example, lyrics on one panel. There were a lot of similarities within our own plans as we all wanted to have a close up of the artist as the front cover, as this would help to help her star image and people to recognise her.  From planning our digipak like this way it means that everyone would be happy with what we have included, but also its a way for us to create the best digipak for our target audience as we can. 

Digipak Inspiration

Different fonts for EP East of Eden

These are the different fonts that we thought about having for the single of East of Eden.  We picked these six different fonts to choose from as they were very different from the everyday look. Now we need to go and ask are target audience which they prefer and why to see which one we should use. 

Different fonts for our Album

These are the fonts to pick from, for our title of Luna Lux's album. We liked these four fonts as they were different from the everyday font that you see on albums, this would help her to stand out more as an artist. From these four we need to pick the best one that fits in with her genre. The most popular one so far with our target audience is the third one, as it is very different and fits with genre. 

Choosing our artist

Risk Assessment

 

Hazard	Risk Level – Before (L, M, H)	Risk Level – After (L, M, H)	Control Measures (Reducing the risk)
Filming in London for time lapse can cause people to walk into the artist in congested areas	Medium	Low	Make filming clear, away from the roads so people do not bump into her
Power paint could go into her eyes or mouth	Medium	Low	Have water on set so that if anything happens she can wash her eyes out. When the paint throw the artist will also have to close her eyes to make sure that none enters her eyes
Film with long grass	Medium	Low	Correct footwear is worn, so she doesn’t trip over or step on anything
Hot water for the tea	High	Low	Make everybody aware of that there is hot water being used, and make everyone that is not in the show keep away from the water
Filming by a water fall	High	Low	Correct footwear to be worn, so falling over doesn’t happen
Floating on water	High	Low	Make sure there is a life guard with us at all times
Crossing the road when in London	High	Low	When crossing make sure we cross using a zebra crossing and concentrate
Wearing the animal masks, you cannot see where you are going	Medium	Low	When the actors that are wearing the animal masks, they will have to take the masks off when they want to walk around
Candles when walking in the wood	Medium	Low	Make sure that the candles are stable and away from any fabric, so that they don’t catch alight.

Why we chose our artist name

Initial shot placement

 

This is our initial shot placement. This is used to help us plan where we are going to put certain performance, narrative or concept shots. Our song is mainly split in to two parts. The first part is the showing that the artist doesn’t want to conform to society, while the second part is what the artist sees as her Eden and how they clash. This will hopefully keep the audience intrigued with our music video, so they can watch all of it without getting bored. The song lyrics at some parts are very repetitive, but the music that goes with it changes throughout the song making it different each time. This is where we will like to place our concept shots as it will keep the video interesting.

From creating this, it will be really helpful when our group is at the post production stage, because then we know roughly where certain types of shots should be placed. However, this will also help with the shooting schedule because, we know what order we should film, so we shall film the first part first, this will make the placing the shots easier on the editing software because, we can sort out that part first to when we are happy, or to see if we need to go back and re film.  

Shot Lists

Shot list

Email from artist

Shooting Schedule