A2 music video: Luna Lux East of Eden

Luna Lux Video Progression

We have created this playlist inorder to show how out music video has progressed throughout our coursework. This shows how our skills have developed from AS to A2, allowing us to create a music video of higher quality.

Luna Lux and Laura Mulvey's Male Gaze

From the first watching of the video, it does look like that our music video supports this theory, because she is wearing a long see through dress which shows her figure. Also the swimming pool shots are very revealing which could be seen as are artist trying to get male attention.  However, we have tried in these situations to make them less revealing as possible, because from the dress we made sure that she wore white leggings and a white vest top underneath so you could see less of her. Without the vest top the dress would have ended further down her back which would defiantly be applied to the theory. To make the shots in the water less revealing we overlaid them with other shots so you could see less of her body.

Throughout making the video we avoided trying to make our artist seem like she wants male attention from wearing less clothes. We wanted to make the artist look like she is trying to make women confident with whom they are. We did this by making our artist stand out from the crowd showing that she is not afraid to be different and conform like everybody else, this will hopefully give women the confidence to be themselves and be different because, nobody should be the same. This is something that we would like to achieve when women reflect on themselves. 

Luna Lux: Draft 9

Draft 8 : Luna Lux East of Eden

audinece feedback

We got this feedback for a video a while ago, we asked them basic question like; "what do you like about the music video?" "What genre do you think it is?" and "do you have any improvements?" I do not think that this was very successful as we got very short answers that didn't really help us with what we can move forward with.  

Luna Lux: Draft 7

This is what our music video looks like so far, from draft 6 we have added the overlay shots in the second part where there is the reverse; we added this to help split up that section to make it more interesting for the viewer.

We have shown this to our teacher and they think that the time lapse shot doesn't quite fit in with the rest of the video as it is in a completely different location to the rest of the music video, this means that we may have to go back and brainstorm to think up with different ideas of what we could do to replace that shot. 

Title no.2

This is the second idea that we had for our music video. We thought that this title would flow better with the music video than the projector one, as it goes straight into the music video while the other one has to change shot which takes longer. We went wound and showed the two different opening titles to our target audience and they preferred the projector as it brings the vintage side of our artist out.   

Luna Lux: Draft 5 with title

The progression of the Title

This was the first title that we thought about creating. We first wanted something that would fit in with the video and the artist’s star image that is when we came up with the idea of having an old projector that is all grainy to give it an old fashion look. This would fit in with the artist star image because, it’s very individual and vintage which is what she is all about. We create this on Adobe After effects.

This is what the title looked like before we added any effects to it.

This is the second’s part where we added in the rounded square to make it look like a projector. Also we added the grain and scratches to make it look old. I searched to find out how to create this effect and surprisingly it was quite easy.

Adding the spinning screen on to this title was quite hard as I didn’t quite understand how to do, so I had to experiment a little to work out myself what I needed to do to get it to do this effect. From using Offset I was able to create this effect.

This is what the title looks like when it was finished, we sped up the title spinning round to make it look more believable. However from adding this to our music video, it didn’t quite flow very well as it was a completely different which meant that it was quite jittery. Also I thought that it looked like more of a film production logo than a music video title. This means that we need to create a title which it slightly more subtle and will flow better with the music video, for it to be more effective.

Luna Lux: Draft 5

From draft 4 we added all the new footage that we got from the underwater day. Some of the shots that we did underwater we felt that maybe it was too reviling so we overlaid some shots to make them better.  From these shots it helped to make the longer shots shorter. As we are now happy with what we have so far we can start getting a lot of feedback from our target audience and create a focus group to make sure we get the most out of what we can get out of the. The only problem we have with asking peers from our school to give us feedback for our music video is that they would be too nice as they know us. This means we need to figure out a way that we can get our audiences real opinion about our music video so it can help us move forward.  

Luna Lux: Draft 4

Today we have finally finished the basis of the first lot of editing. What my group needs to do now is get feedback of what they like and what needs to be improved, so when we get to our filming days we can add it more which will hopefully make the music video more effective and more successful. Since we have the first basis done it also means that we need to start putting together our Digipak and website. 

From draft 3 we got rid of the red effect and changed it to green as, this makes the footage more green and natural.  We have added in footage to get rid of the blank spaces, but still yet to have another filming day. The main things that we put in is the footage that happens after the bridge, this is the whole of the music video in reverse with a ghost effect which helps it to look like a dream.  Now we have a basis from a full music video, now we need to get feedback. From my personal feedback there are shots that are very long and need to be cut down, so my objective for the next editing session will be to shorten them down, which will help to make the video more entertaining and less boring. 

Luna Lux: Draft 3

From draft 2 we added an effect called luminosity on to the very first shot which enhances the colour, we did this as we are very happy with it being the first shot. Also across the whole of the video we have added an effect which emphasise the red which helps to make the video look more vintage. We want the video to look vintage as it will help like in with her star image because; this is her first music video so it really needs to establish her as an artist.  On the second shot we have added a light effect which gradually fades in the footage; this will help it not to be so abrupt and looks like an old movie.  Also on the shot where Luna turns round with the candle over lapping her we have added an effect where the first footage splits up into 4 different screens. This helps to really exaggerate that movement and makes it really over the top.  Next we added a time lapse of the clouds over the top of a close up of Luna. This adds to her star image to make her look naturey. Then we added a ghost effect on to the shots of her running as it makes it look jagged. On the fountain shot we added another overlay of a close up of Luna doing the "oh oh oh" as it adds more of the lip syncing to the video.  On the still image of the water we have added an effect which makes it shake like water, as this really goes with the music. When is gets to the second "running in the dark" with e side view of Luna we have added a kaleidoscope on top of the footage which we made in Adobe After effects. We added this as it gives the video more of a concept side and not just performance. We added more footage to the bridge of the song, and there are blank parts in the middle as we need to have another filming day to fill in that time.  To improve would be to fill in the blank spaces. 

Luna Lux: Draft 2

From daft 1 we haven't changed anything from the first part of the song which is the first verse to the chorus, but we have added more shots to the second verse and the first part of the chorus. We haven't added any major effects to it yet, as we wanted to get all the shots in first  to see what works and what doesn't then when we are happy the effects will go on last, as it will take up a lot of time to keep taking the effects on and off, so we will be wasting time.  To improve what we have I want to get more of the shots on so we have more of a video then to get some feedback to see what our target audience thinks needs improving. 

First Edit - Luna Lux

This is our first draft of the post production of our music video. We know that it is still really rough and some shots are still quite long, but this gives us an idea of what we have achieved and what we need to do to go back and improve. For example we saw that our artist is very emotionless when she sings, to contrast this when we film our concept shots, we can have the singer being more passionate about the song which will give the music video a good variation. From having this already we can ask our target audience what they think of it, to see if we have got the message that we wanted over, and if it fits the song genre of it. The start of the song was quite hard as we weren’t quite sure how to start it as we had different ideas of what we should have but also, it goes straight in to the lyrics which means that we do not have time to build up the shots.