July
9th~ today was our first lesson of A2, where we covered what we were
going to do this year and how everything was going to work. The first task that
was given to us was a 2000 word essay with the question of; Music videos have
changed drastically over time and are now unrecognisable from their historical
counterparts. I found this quite interesting as I got to see how different
genres of music progressed and see how much they have changed over the past 50
years or so. I overall concluded that music videos haven’t really changed that
much because, they still have the same concepts just videos now are more higher
standards because, of the technology that has been developed since. From being
set this essay, it made me realise how organised I need to be when it comes to
this because I need to plan out what will go in each paragraph. However I would
have liked to be more time bounded so that I completed the essay before the
deadline so that I could re-read it over to make sure it all made sense and
that I didn’t miss anything. Also I went 160 words over, which means that I would
of liked the essay to get to the point more so I didn’t ramble on.
July
10th ~ Today the class was set a project all together where we had
to create a display bored of significant music videos from the 1960s to present
day. We were split up into different groups and the group I was in was given
present day. Our group wanted to pick videos from all different types of
genres. I was given the genres of Rap, R&B and Alternative. This was a
challenge as I do not normally listen to this type of music, which meant that I
could research different music videos that I wouldn’t normally watch, which I thought
was really good. However I think that we should have worked more as a group as
there isn’t all of our groups work on the display bored.
July
10th ~ we had another lesson to day where we were given our preliminary
task, which was Britney Spears hit me baby one more time. We were then split up
into two groups. Our group worked really well as, as soon as we were to start
working we were already planning what we should do. We watched the video as a
group and screenshot each shot, and then we worked out the time frame, costume,
actors, what shot and the location. We then got on to filming it the next
lesson as we were all ready and prepared. The plan really helped us on what we
needed to film and where which meant that we finished filming after a week. It also
helped with the editing as we could see what shot was next and how it was meant
to look and how long for. The filming was a lot of fun as it was funny to part
of, also it meant that we could understand what it would be like when filming
our main music video. Editing was a difficult task, as it was really hard to
get all the lip syncing right. We took it in turns to edit so everyone had a go
and could see/ practice for the main thing. However there were times when
everyone was not included as, we couldn’t all fit around the computer to edit
together, with filming only a couple were in the shot, and the others had to
watch to see if it was right. Overall I think this has really helped us
understand what we need to do for our own music video. As we have gained so
experience to what we need to do.
September 3rd~ this was our first lesson back from the
holidays, and we were given the task of writing an essay about analysing a
music video of our choice. All the points that we had to include were;
·
Comparing it to a theory
·
What genre was it
·
How did it fit in with the conventions of that
genre
·
Stereotypes of the people within the music video
·
Whether it was a narrative, performance or
concept
·
How to lyrics fit in with the music
·
Iconography
·
Mise en scene
·
Camera work
·
Editing
·
How it relates to the artist
·
The purpose of the video.
I chose to do the video of Mother We Share by Chvrches. This
was because, I knew for my main music video we would have to do a song which
doesn't have a music video and that no one knows which means most of the type
of genre would be alternative or electronic and that type of music. The genre
of this type of music would fit into this type of genre. This meant that I have
already started my research on the genre of my music video and what it will
entail. This music video has already given me some ideas on what to do for the
video and what it will need to look like to make sure that the audience will
know what type of genre this video will be.
I learnt a lot from researching this video as, I found out
what this type of genre will include. For example there is mostly narrative and
performance it is very rare for this type of genre to be concept. The lighting used within also showed me what
kind of mood it will create and it will depend on the beat of the song. Also it
depends of the artist itself and how artistic they want it to be and whether
there is going to be a deeper meaning behind it.
To improve this piece of work I would of liked to compare it
to other music videos of that genre as well to see how much it differs from
them and what are the similarities between them, so I could find out what the
main aspects of my music video will be. This would mean I could then work
around these ideas and make it my own.
September 4th ~ Today we looked at the theory of Andrew
Goodwin. One of his famous quotes is "Music video is not primarily a
commodity form, but a promotional one". I do agree with him on this as
even when the artist isn't promoting a product or a place they will always be
promoting themselves and creating their image. This is very important as it has
shown me that the music video that I will be creating will need to be a
promotion of the artist that I will build.
When I start planning of what kind of shots that I will be including, I will
take into account that everything that we do will then link to the image of the
band. I will always have to keep this in mind whenever I am creating something
for the artist as it will be what they will be known for.
September 8th ~ this lesson we focused on star image. This is
what artists have when they have been around the media for a long time, they
develop traits which the audience likes which makes them a "star" As
a class we came up with certain traits that a celebrity should have to be a
star;
·
Popular
·
Talented
·
Influential
·
Longevity
·
Over the top
·
Charismatic
·
Their own appearance
Then we thought up of artist that would fit into these
categorise and they were;
·
Justin Timberlake
·
Ed Sheeran
·
Beyoncé
·
Madonna
·
Lady Gaga
·
Rhianna
·
Michael Jackson
·
Miley Cyrus
This was really interesting as I could see how the artists
changed throughout time and developed with their music. When creating my artist
I will have to think about this as I need to create this type of profile for
them.
September 15th ~ Today we were challenged with the task of
lip syncing. Firstly I did my own lip syncing video to the song Classic by The
Knocks as it is one of my favourite songs. I found it very embarrassing
standing in front of the camera and trying to lip sync to the song. You have to
know the song really well to know when the words come in and at what point do
you make it look like you have to put more effort it. This is because in my practice
I came in too early which was quite embarrassing, but it's made me realise how
important it is for when we start filming the actual music video that we do not
mess the words up and turn into that character of the singer/star that we are
creating. After that I then went into my group and we did the song that we
wanted to do for our main music video. There are three of us Ryan, Chloe and I.
As we only picked the song a couple of days ago we didn't really know the words
very well so we did the best we could. This showed us that we really needed to
work on this and remember all the words for when we actually filmed the video.
We filmed it lip syncing together because, we wanted it to look like a band so
we would all sing at the chorus and one sings on the verse. It showed me for us
to do this we need to learn when they do the harmonising together so we can do
that. We all found it very embarrassing so we need to learn to come out of our
shells more and really go for it, because if we don't then it will look really
bad which we do not want to happen.
Editing the video was an interesting experience which was
very challenging. It was quite hard getting the video the exactly the same time
as the song, but this showed that we needed more practice at this which is
something I will do in my spare time and work with the software to develop ways
of making sure that they will fit together perfectly. Once I managed to fit the
song and the video together it looked quite funny as it made us look like we
could actually sing, however the voice of the song did not really fit with the
way that we looked like on the day. This showed us that we need to change our appearance
completely to fit in with the genre of the music, and make our video look more believable.
September 18th ~ I got feedback from my teacher
on the task Laura Mulvey theory. She told me that I need to work on “If you could identify more precise parts of the
videos and explain how they prove/disprove the video. Try to also argue against
the theory. How will you use this in”
From the Marketing task she said I need to improve on “If you could consider how this might
influence your planning ideas for how to market your own star”From the
feedback I was given I did go back and add to the post as I thought that it was
very important and it was something I need to consider to get a deeper
understanding of these tasks.
September 22nd ~ This lesson we were given another research
task in to Digipaks. This was really interesting as I have never heard of them
before so it was all new to me. A digipak is the fold out piece of paper you
get when you buy a CD, but this one fold out. These are really rare now as most
CDs have the booklet one. From the ones that I analysed they showed me all the
aspects I need to include, like the theme of the album, images that represent
the artist and make sure that the images are the right way round for the
different dimensions when you fold them the right way which means some images
will be upside down. When planning my digipak I need to come up with a theme
for the album and how to get across the artists star image as these are the
most important aspects for the digipak.
Mise-en-scene, camera work and especially editing will all be very
important as the editing will give the artist an interesting look which will
attract the target audience.
September 25th~ We had two lesson to complete an assessment
task, as it was assessment week at school. The task was to write a essay
reflecting on our AS work and seeing what our strengths and weaknesses were to
then apply them to this year's course work on what we are going to do
differently to ensure that we will get a better grade than we did last year.
This made me really think of what I could do better this year to make sure that
my music video is the best it can be. For example last year I did all the
research that I needed to do however I only covered the basics, which means
that this year I want the research to be more detailed so I can fully explain
what the conventions are of the genre of song that I am going to do comes
across easily. This will also give me ideas of how I can original (as the
artist) and challenge what the normal ideas are but still show that it is this
type of genre. I think this will help me get a higher mark as it will show my
creativity and originality.
September 25th ~ I had a teacher assessment on
the task conventions of a music video. They said “If you could
include footage to exemplify your ideas.” From this I added different
music videos that would show what I meant. For example I talked about indie rock
and I gave the example of Nickleback Edge of a Revolution, as this shows
exactly what I was talking about how most of the video is performance. While
Rihanna with S&M highlights what I was talking about for the pop genre.
September 30th ~ the task that was set today was to remake a
artist digipak. Throughout the lesson my group researched into different
artists digipaks that we could copy and we finally settled on Taylor Swift's
Red. The camera shots and background would be very easy to copy as we could
easily access the locations. For example there is a picture of her by a field
which we can use. The photos are mostly mid-shots and close ups which can be
done. The only challenging part to this is editing as once we finished the
photos we have to give it a vintage filter over the top. We do not know how to
create this yet which will be difficult but when we learn how to do this it
will be very helpful as this is the kind of filter that we want to use for our
artist video and pictures. During this lesson we only managed to start planning
what we were going to do and what were the main features of the images so that
we made sure that they were included within it. However, this means that when
it gets to the next lesson we can start straight away with what we are going to
do and where which means that we are going to be very prepared for when it gets
to it. This is a skill that we need to make sure that we do for our main video,
as planning is very important because we need to know what we are doing, how
we are doing and when we are doing it.
A question that people found quite hard to answer was “What do you like about music videos” this is mainly because, they do not look for anything specific that they want to see, as this will make all the videos look the same. For the editing to be faced pace and tell a story came up a lot which shows that, for our music video to be good it needs something to hold it together, which mostly looks like a narrative. To make a music video interesting our target audience mostly said that it needs to be new and different for it to really entice them.
From this questionnaire was really helpful as it showed us they direction in which we have to go with are artist and ideas that we have. This is to make sure that we fully target our video to the right audience, which will lead to more sales of her music.
October 11th ~I got more teacher assessment on my work. Website analysis she said “If you
could consider how colour, image, layout are important and what it says to the
audience for each one”. I went back to added those aspects to why they were
important and what it says to the audience, because this will push me to think
more about the main features that make up a website and why are they so
important, which I can then reflect in to my actual website that I will design.
This will help me avoid creating a website that doesn’t find the target audience
or genre.
October 1st ~ today I thought that I could experiment
with using Adobe Premiere Pro. Last year I only learned how to do the basic
techniques of how to cut the shots, transitions and adding music. For editing a
music video I will need to know more than this as, for our genre it requires a
lot of editing to fit in with the conventions. I first taught myself how to
edit backwards, this means that I can reverse the shot. I downloaded videos of
people jumping off cliffs in to the ocean; I thought that this would look
really cool backwards as it will look like they are jumping out of the water.
Trying to find out how to make it reverse was quite hard, but when I found the
list for speed and duration it took me to the place where I need to click “Reverse
speed” From clicking this is allows the footage to be played backwards. After
this it was really easy. From my research of music videos I found out that slow
motion is a common technique used within my genre. This led me to try and
figure out how I could change the speed of the shot. On the same page from
where I could make the shot reverse was where I needed to put numbers in to
change the speed. For the shot to go backwards it has to be a minus number. After
trying different techniques, it has made me more confident for when I have to
start editing our own footage because, I am now more familiar with the software
for me to find out how to do certain effects.
October 6th ~
October 10th ~ looking
at our feedback from the audience questionnaire, it has showed me different
details that will help me create the artist. From looking at the answers we
found out that for people in the age range of 15-18 mostly listen to
pop/indie/Hip Hop. This was helpful because the genre of our song is indie
which means we now know who the target audience is for our music video and who
to direct the artist to. What was important for when the audience looks for an
artist is a good dress sense which is different from everyone else as these
appeals to them more. Another point which I found interesting is that most
people said that they like an artist that doesn’t take themselves too
seriously. This is defiantly something that we should incorporate within our
artist start image because; we do not want to make her look like a complete
diva so audiences will not listen to her music.
A question that people found quite hard to answer was “What do you like about music videos” this is mainly because, they do not look for anything specific that they want to see, as this will make all the videos look the same. For the editing to be faced pace and tell a story came up a lot which shows that, for our music video to be good it needs something to hold it together, which mostly looks like a narrative. To make a music video interesting our target audience mostly said that it needs to be new and different for it to really entice them.
From this questionnaire was really helpful as it showed us they direction in which we have to go with are artist and ideas that we have. This is to make sure that we fully target our video to the right audience, which will lead to more sales of her music.
October 10th ~ This lesson we analysed the lyrics to our song “East
of Eden”. I found this really interesting as, straight off the meaning of the song
was unclear which made me want to find out more. From the research it led us to
John Steinbeck’s book East of Eden. Themes of freedom, acceptance and guilt
were the main features within the lyrics. This book was linked to the story of
Cain and Able, where Cain was sent to be exiled in the Land of Nod and the East
of Eden is a location within it. The Land of Nod can also
be referred to the mythical land of sleep “Go off to the land of Nod” plays
with the phases “nod off” if we then link this back to not wanting to be
confined to society the song could mean that the only way out of the control is
to sleep, which could be seen as to suicide. The East of Eden could be seen as reaching
Heaven after killing yourself. This was really good as it helped get
different ideas of what to do for the music video. We thought that this idea
will help us get the narrative of the song. This means next lesson we need to
sit down and think through of different narrative ideas that we can come up
with and pick the best one. From this we can start story boarding.
Audience questionnaire they said “If you could consider any targets or problems that
this questionnaire threw up, for you to work on next” From looking at the problems
it made me realise the things that I need to know more in depth, as the answers
were very basic and some people didn’t quite get the questions. This has shown
me that I need to do more market research into what my target audience actually
thinks and get them to develop them more so I can fully understand why they
believe certain things, like narrative is better than concept.
Digipak recreation she said “Can you change some of the timings on the maker? It
jumps ahead quite quickly at times. A shot of the whole digipak as one?” I went back onto the
software that I used and made each slide longer so it gave the audience more
time to read it. Also I uploaded the picture by itself so that people can look
at it without the timing issue.
October 12th ~ Online survey review
6 days ago we conducted an online survey asking different
audiences questions about music tastes and videos.
October 15th ~ during our lesson we went round
asking our target audience, from reading the lyrics what they thought what they
song meant. Most of the audience replied with that the meaning was about
someone trying to run away and not conform to society. As this is the main
message the song, when we are planning we will have to make it very obvious
what the message is for the audience to understand what the music video is
about. This was really helpful because, when we are planning the shots we can
incorporate what the target audience thinks it is about.
October 17th ~ Today my group decided that we should do a lip
sync with the person who will be our artist. This is because we think that she
really suits the role of the star that we created. We decided to practice the
song with her, to see what we need to work on with her before we started to
film, to make sure that she didn’t mess up on the day. This will help to make
sure that the video will flow well and it looks like she actually is singing
it. From practicing this I saw that we need to practice her pronouncing the
words to make it look believable. Also I saw that she needed to learn the
lyrics of the song more to make sure that it looks fluid. Also she smirks too
much which is something that we want to avoid in the video as it wouldn't suit
the tar image, she will have to be more serious. Lastly I think that her mouth
needs to be more relaxed when she sings because, at the moment it looks very
stiff and uncomfortable which something that the artist shouldn't look like is.
October 27th
~ Today was our first filming day. The group all met each other at Stratford at
10, and then we first went Regents Park for the garden shots. From looking at
our plan of what we wanted to do there was helpful as we got what we needed to have,
but from the scenery and the different aspects of the locations gave us new
ideas that we could use for our music video. This shows that we didn’t follow
our plan completely as, we came up with better ideas of what we could do. I think
this was a good idea because, you have a plan to guide you for what to do but
if you want to develop the ideas more I think that is fine, as that will help
me to develop a good piece of work. We did a lot of shots at the park, which
will help us look through when we get to editing what lip syncing looks the
best and what angle looks the best. We finished there about two, where we then
headed to Oxford Street. We knew that this street was going to be very busy as
people like to shop there and it’s close to Christmas so we knew that we could
get a good shot. We set up all of our equipment on the side so we weren’t in
any ones way, so when we were ready we could film straight away. The shot that
we were about to do was the time lapsing shots. Mollie the girl playing our
artist had to stand there straight faces and not moves. This shot was going to
be the most difficult, but I think I went quite well, as no one walked in front
of the camera and the people around didn’t make funny faces, which made the
shot look more real. Overall I think that today went really well, as we didn’t
have any major problems and we got all the shots that we needed to do.
October 30th
~ this was our second day of filming where we went to Grace’s house to film.
Originally we were going to go to a field near her house to film a tea party
but it would be very difficult to get all the equipment and props up there, as a
result we stayed in her garden. She has
a line of fur trees which made a really good background. Setting up all the
props and the teat party took quite a long time, as we wanted to get everything
to look right and fit the artist’s image. As soon as we finished this we got
straight to filming. Again we followed all the shots on our plan and more as we
came up with different ideas that would look really good. The hardest shot of
all was getting the powder paint right. The first time we used it, it was just
in the tea cups, but after we filmed it, we saw that it wasn’t enough paint for
it to actually look good, so the second time came out better, as we used a jug we
a lot more powder paint. Over all today went really well, as a group we work
really well with each other as we understand what we mean when we come up with
ideas.
November 26th ~ Today I was given the opportunity
to go to the BFI in London to go to a talk called “Making music videos”. The
talk was taken by Pete Fraser, who teaches at one of the biggest media centres
in the country, and has a blog called Media Magazine to help students with
their A Levels. The first session was where we looked through the history of
music videos. There are three main eras of music videos:
1.
Pre-1981
2.
1981-2005 (MTV)
3.
2005- present day (YouTube)
The first main music video that was shown was in the 1930s
by Len Lye called Colour Box. This was just pieces of film scratched in
different colours and put to music. It became more of an advert towards the end
due to the sponsorship of the post office. In the 1940s we talked about the
Soundies. These were like jukeboxes for music videos; I think this would be a
really good idea if there were recent music videos in them. We looked at the
video Nat King Cole, from this video you can see how early the male gaze came
into effect, the song wasn’t even about a women, it was just put there. In the 1960s
the Scopitones came out in France, where they were very popular but only played
European artists, that weren’t really well known. 1960s with The Beatles, Can’t
Buy me love, where they all were just running round a field, which shows that
it is mostly concept. When we got to the 1980s you could see a big difference
in the style of music videos, as they became more popular and had a higher
budget. This was when MTV first came on television. During this period the
British music dominated the channel.
The second session was all about how to make a good music
video, and the two points that really stood out for me were: visually memorable
and worth repeated viewing. This is something that I defiantly want my music
video to incorporate.
The last session was with a guest speaker called Jake Wynne
who directed and edited music videos for Spice Girls and Robbie Williams. This
was quite an inspiration as it gave me an idea of what kind of attitude I need
to have to get somewhere in the Media industry. Also he showed me what I really
need to think about when planning a music video, as there needs to be a clear
concept throughout the music video, with good themes.
Overall, I have learnt a lot from today as I have found out
how music videos progressed throughout the years, but also what I need to add
to my music video to make sure I can make it look at professional as I can.
When I am happy with the music video, I would like to enter it in the music
video competition for the best music video, as this is something I would like
our music video to achieve.
December 3rd ~ today we did are third day of shooting, where
we filmed in our school pool. We wanted to do these shots to add to the concept
of the artist being weird and different and very flowy. To show this we made
her wear the long white dress so when we filmed underwater it would look very
cool. We were very efficient with the time that we had to film. We got straight
in the water and started, and didn't mess around. We managed to get all the
shots that we planned to get in just over 30 mins. We thought that doing
filming in shorter sessions would be a better idea, as the crew and the artist
wouldn't get as tired and we can put all of our effort in the time. We looked
back at our footage that night, and we decided that we are going to go back
next week to film more lip syncing shots as this would give us a bigger range
of performance shots. From this we have learnt more about how an underwater
camera works, so when we go back and film next week then hopefully we can get
better shots. When we get to editing these shots we will have to add effects to
it to get her body to stand out more. Overall it was very successful filming
session.
January 30th - 3rd February ~ During these days we have been
editing photos and figuring out what works best for each photo. The software
that we have used to edit these photos is photoshop. This is very different
from the previous software that we normally use, which is Fireworks. It took a
while to get used to the software and find out where everything is. The problem
we had with editing these photos was when we added a background it made it look
fake which means that we couldn't make them look professional.
December 4th ~ today we added the shots that we
did underwater to the music video. They are starting to look really good as we
are having quick shots of them at the starts as it will make the audience more
intrigued to what will happen later on in the video. This helps to make the
music video more concept as it looks like the artist is really…. Most of the
underwater shots that we used overlapped with other underwater shots. This
really high lights the editing side of our genre as this is a typical genre
convention, as lots of other music videos use this techniques, for example Lana
Del Ray- Shades of Cool. Over the whole of the music video there is an effect
which is enhancing the green in the video; this effect is called Pro Amp. This
is where you can make the video more of one colour and they are primary colours
such as Blue, Red and Green. We wanted this effect throughout video as it helps
to make look natureier as this highlights her star image as well. However in
some shots it can make the colours look quite artificial, so they do not look
very natural which is something that we wanted, also with the water shots if we
added this on to them then the blue of the water would have a green tinge to it
which makes it look weird. This would mean that I need to take away the green
effect away from the water shots.
December 6th ~ we finally finished the first
draft of the website. The pages that we have included are; the Welcome page, Homepage,
About me, Albums, Social media, Gallery, Store, Events and Contact. These are
the most typical types of pages that most of artist website have. This means
that our audience will be able to work the website and know where everything
will be that they want to find. To improve what we have so far would mainly be
to work on the Welcome page as it is very plain at the moment and we want to
make it more interactive and interesting for our consumers. For the other pages
we need to make audience questionnaires to get some feedback to see what we
need to do, to improve. The main objective overall for our website is to make
it as interactive as we can.
December 9th ~
The objective for today is to concentrate on the merchandise
that we need to create for our website. We covered the basics that every other
artist has. Which is Tour T-shirts and artist t-shirts and wristbands. From having
different types of shirts it allows our audience to have a selection to choose
from, and also be used as a marketing tool. We wanted to add more products that
would be different from other artist which would help to persuade our fans to
buy them. For example pillows, this is something that they can have that would be
quite different, but they have a plain pattern so it can match any kind of
decorations. Cold drinks as this market seems to become very popular with our
target audience and form having our fans use this it can get her name out to
more people. To improve the merchandise there needs to be more products for
example bundles as most artist have this now, and more tops to choose form as
we don’t have many. To be able to do this we need to have a photo shoot with
our artist to collect more photos that we can use.
December 17th ~We started to research about our
digipak and we wanted to get some inspiration to what we could include to make
it more interesting. We defiantly knew that we didn’t want our artist to be on
every single panel of the digipak as it would mean that there would be a high
chance that the pictures would all look the same, and we wanted to show our
different skills that we could do. From research we found a student
photographer called Laura William, we all really liked the photos that she took
as they really linked in with our artist’s star image of being quite quirky and
different and making things seem weird like she is living in her own world.
This is something that we wanted to portray within our digipak. Our favourite
photo of hers is the one where there is a man standing in the woods with a
clock as his head, this is something that we would like to do within ours but
have a tea cup head instead as this would link with our music video.
December 18th ~ We have been continuing editing
of music video everyday of trying to figure out what else we could do to make
it better and what doesn’t look right. So today we released our draft 7 of our
music video. So far we have added in more overlay shots and have taken shots
out and replaced it with others. Not much has changed since draft 6 but we are
still making progress.To further this video we need to get some more constructive criticism,
because so far all the feedback that we have received is that it’s good but we
want something more than this, as we do not know where to go from this.
January 7th ~ from coming back to school over the
holidays our main focus is to finish the website and get feedback and to start
our digipak. Today we made a collection of different plans that could be a possibility
for our digipak. We made a plan each in our group as this meant that we could
all have an input into what the digipak looks like, also we could take the good
qualities from each to make the best possible digipak we could. From looking at
our groups plans we had a lot of ideas in common which was, the horse heads
facing the CD and having a close up of Luna as the front cover. After this we created
a group plan of what we wanted it to look like and this is the plan that we
will be going for. All the aspects of the panels link to the music video
showing the theme of her album which is a normal convention for artists to do,
for example Katy Perry’s album “The Complete Confection” the theme was sweets
which went through her music video “California Girls” and her world tour. Next
we need to start getting something practices shots of what we want the digipak
to look like and practice our skills that we will be using. This will help us
when we get to actually taking pictures for it as we will know exactly what/how we need to
do.
January 10th ~ From previously planning our digipak, we wanted
to start practicing with the camera to find out what we would like to do. We
did this by borrowing our artist for an hour where we took practice shots of
her in the main hall. We tried various angles and trying to figure out how we
are going to shoot the digipak. This hour was very successful as we could
figure out what we were going to do with the artist before we had the actual
shooting day. This means we could get straight to what we wanted to do and we
knew how we needed to do it. This was also helpful for the artist as she become
more confident in front of the camera. This is important as we need to make it
look believable as possible and by making her more comfortable, it will look
better.
January 29th ~ we are still working on our music video. Where
we ask our audience for any feedback that they would like to give us and from
this we make more improvements. Draft 8 has now been uploaded. So far we are
very happy with what we have got, but some parts may need a little tweaking to
make sure they fit with what our target audience wishes to have.
February 4th ~ When we finished the editing of the
digipak pictures, we printed them off and went round to our target audience and
asked them what pictures they like the best. We wanted the audience feedback
because, it meant that we could understand what they thought would be the best
picture to have as the front cover, as this is a big deal as the front cover
will become for what she is recognised for. We got a lot of different feedback.
Example 6 and example 11 got the highest vote, which showed to us that the
audience really liked the kaleidoscope effect for our artist. This helped us
realise that this is what our audience would like from our artist. Over all
from this we picked example 6 as it got the most votes and we thought that this
would help us really establish the Luna Lux’s star image. Today was really
helpful as it showed us what kind of affect the target audience likes, which
helped to direct us down this direction for our digipak.
March 4th ~ Today the website is finished as we went
through every page and we are happy the way that everything and we have got
enough audience feedback to know that they are happy with how our website is,
as they found it very difficult to come up with any improvements that we could
make.
March 6th ~ The music video has been
uploaded to YouTube which means that we are finished with that and we can just
focus on the Digipak.
March 19th ~Today we have finished the Digipak, as we have gone back and improved on all the pictures that we originally had that our target audience said that we needed to change. From the new picture that we added, we went round to show our target audience again to see if they liked the change, which they did, so we are now finished with that. As everything is finished now, this means that we can start on our evaluation questions.
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