Audience Questionnaire

From looking at our feedback from the audience questionnaire, it has showed me different details that will help me create the artist. From looking at the answers we found out that for people in the age range of 15-18 mostly listen to pop/indie/Hip Hop. This was helpful because the genre of our song is indie which means we now know who the target audience is for our music video and who to direct the artist to. What was important for when the audience looks for an artist is a good dress sense which is different from everyone else as these appeals to them more. Another point which I found interesting is that most people said that they like an artist that doesn’t take themselves too seriously. This is defiantly something that we should incorporate within our artist start image because; we do not want to make her look like a complete diva so audiences will not listen to her music. 

 A question that people found quite hard to answer was “What do you like about music videos” this is mainly because, they do not look for anything specific that they want to see, as this will make all the videos look the same. For the editing to be faced pace and tell a story came up a lot which shows that, for our music video to be good it needs something to hold it together, which mostly looks like a narrative. To make a music video interesting our target audience mostly said that it needs to be new and different for it to really entice them. 

6/15 liked performance 

 5/15 like narrative

 5/15 liked concept 

 As these results were very close means that we need to do more research on what more of our target audience will prefer as it is not very clear.

 Most people find out about new music videos through music channels and social media, this is because, it is easier for them to check up on anything new that they can look at which will appeal to them. When we finish with our music video it means that to publish it we have to market it across all different social media that our audience will use.

 For our target audience to keep in touch with our artist we found out that Instagram and Twitter are very popular for them to catch up with them. This means that we will have to create a Twitter page and a n Instagram page to make sure we can advertise her as an artist and widen her margin to place all over the world.

 From this questionnaire was really helpful as it showed us they direction in which we have to go with are artist and ideas that we have. This is to make sure that we fully target our video to the right audience, which will lead to more sales of her music.

Working on teachers feedback:

A target for our group to do is more research on what our target audience preferred narrative is because, from the results that we got was that they were all very close meaning that we need to do more investigation on what is the preferred as this will help with planning. A problem that I found was that the answers to questions 5 and 6 were very vague as they didn’t give much detail on what they actually liked about music videos. This is important to us as we can find out what our target audience actually likes to then be able to create a music video that they will enjoy. This meaning that we need to interview more of our target audience as to why they liked certain videos.