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A2 music video: Luna Lux East of Eden

Link to the website

Link to the website

Click here and it will take you to it :) 

Final Digipak

This is the final product of the Digipak. We have taken and manipulated these photos, to help them fit in with the star image of Luna Lux. All of these photos were taken at different times, as we took loads to see what they were like and if we weren’t happy with them then we went back out and took more pictures, with different ideas to avoid having the same problem we may have had each time. 

Back cover: This photo is the back cover of the digipak with the song list on it. The two side panels that are on either side of the picture is the spine of the album, so when you fold it will fit into the side part, so the audience can see who the artist is and the name of the album on the side. From our research this is normal for digipaks to have, and we thought that it would be appropriate to have on the album as the consumer will prefer it. This photo was taken on our second day of filming were we had the theme of the tea party, which means that we thought that it would be a good idea to have it on our album as we knew that the theme of the album would be a tea party. Also it was plain which meant that it would be good to have the song list on it, as there will not be too much to look at. We added a barcode and recording companies at the bottom to make it look m ore professional, and to show where her management is. The font of the songs is “Park Avenue” We thought that this would be a good font to have as; it is like old fashion handwriting, which links in with her star image of being vintage. Also the font is easy to read which would benefit the audience as they are reading the songs. We placed the songs in threes as we thought that this wasn’t the conventional thing to do, which will help to make her look different from the other albums that she is competing with. To manipulate this photo we added a vintage effect called “Nostalgic” this help the picture to look old which links in with her star image.

Bottom Left: We took this picture on our second day of filming, after we have the powder paint. We really liked this picture because, we thought that it looked really cool how the flowers were covered with the paint. Also they really establish her star image of being really flowery, but have a quirky fun side to it with the powder paint. The way that we manipulated the picture was in Adobe Photoshop, where firstly we increased the sharpness of the picture, then enhanced the contrast and exposure, after then minuses the tint to make the picture looked washed out, lastly added the vintage filter over the top to create this picture.   We then added the lyrics from the song “East of Eden” as we thought that this is most memorable quote from her song, which means that it will help to stay in peoples head more. We wanted the lyrics to come from that song as, it is her first song which is very important, as it creates what people will think of her and how they will perceive her throughout her career. 

Evaluation 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 3: What have you learned from your audience feedback?

Evaluation 2: How effective is the combination of your main product and ancillary texts?

Evaluation 2

Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media texts?

Final screenshots of the website

Equipment we used

Luna Lux Video Progression

We have created this playlist inorder to show how out music video has progressed throughout our coursework. This shows how our skills have developed from AS to A2, allowing us to create a music video of higher quality.

Luna Lux and Laura Mulvey's Male Gaze

From the first watching of the video, it does look like that our music video supports this theory, because she is wearing a long see through dress which shows her figure. Also the swimming pool shots are very revealing which could be seen as are artist trying to get male attention.  However, we have tried in these situations to make them less revealing as possible, because from the dress we made sure that she wore white leggings and a white vest top underneath so you could see less of her. Without the vest top the dress would have ended further down her back which would defiantly be applied to the theory. To make the shots in the water less revealing we overlaid them with other shots so you could see less of her body.

Throughout making the video we avoided trying to make our artist seem like she wants male attention from wearing less clothes. We wanted to make the artist look like she is trying to make women confident with whom they are. We did this by making our artist stand out from the crowd showing that she is not afraid to be different and conform like everybody else, this will hopefully give women the confidence to be themselves and be different because, nobody should be the same. This is something that we would like to achieve when women reflect on themselves. 

Social Media

Social Media

Draft 3 Digipak

From draft two we have turned the horse and unicorn heads in to a Polaroid, as this will help us to link it more to her star image and to the website as on the homepage we have the pictures of Luna Lux come up. Also we have given it a spine with the artists name and the name of the album. We have done this because; this is something that normal albums have, so the consumer can see what kind of album it is. Lastly we have a clock face to the CD, as this will help us to make the digipak more interesting and visual, making it different from everyone else’s digipak. 

Luna Lux: Draft 9

Digipak Draft 2

From draft 1, we have changed the front cover because, we got feedback from our audience and they thought that the kaleidoscope effect one is better, making it more original. Also we changed the idea that we wanted on the bottom left, as we thought that this was more appropriate to re-create with our own style, as it links to Alice in Wonderland connotation more. Also on the back cover, we have taken away the title of the album and replaced it with the song lists that we already planned to have on the album. Lastly we have added a vintage effect over the top of all the pictures, to help them look the same, but also it links in with her star image more of being vintage and retro. 

Audience vote on digipak cover

Development of editing photos for our digipak

These pictures show the progression of our editing. From the pictures that we took from our digipak photo day, we imported them into Photoshop where we got rid of the green background by using the lasso tool. From this we download a background and place it behind the picture. To make the picture look better we then blur the edges around the artist so it looks less abrupt. Lastly we then put a filter over the top by using the RGB curves and Tint. This gave them a vintage filter which will link in to more of her star image. 

Kaleidoscope pictures that we created

Kaleidascope pictures that we made by Slidely Slideshow

We wanted to create a kaleidoscope picture because; from our research on an indie genre they use this effect on normal pictures not just digipaks. We really liked the idea of using this technique on one of our photos; this will make the digipak more interesting for the consumers, and help to identify her star image.

Here are some of the pictures that we liked 

Some of the picture that we took

Sorting out the exposure on our pictures

Digipak - photo day 1

This is just some background pictures from what we took today.

This picture is what the artist looks like without the flash gun on. The problem with this picture is that it’s quite dark which means that when we edit the photos and get rid of the green screen that it would be very hard to do so.

This is what the photo will look like with the flash on. This would be much better for us to edit with as the camera has got the most amount of light, which also means that the picture will be of a higher quality and we can do more with it.

This is Grace putting the real flowers on to Luna Lux. We wanted to use these types of flowers as they were very bright which means that it would stand out and make the front of the digipak look very interesting and catch peoples eyes. Also it will juxtapose with what she is wearing which would highlight her of being very flowery.  

Merchandise Before and After

Draft 8 : Luna Lux East of Eden

Digipak Plan

Weather update

 

We plan taking pictures for our digipak this week and it requires us to go outside to a wood and take pictures. This means we need to find out what the weather is going to be like so we do not go to the forest when it’s raining as it would mean that we cannot take pictures. I have the forecast for the weather in London, Brentwood and Essex. This can help us get a good idea of what it is going to be like and when would be an appropriate day to go. From looking at the forecast Thursday seems like a day that we should avoid as it is meant to snow which means that it would be a disaster trying to take photos while it’s snowing. This is because the artist will be wearing a dress which would make her very cold and the equipment that we are going to use will get wet. However, Monday and Tuesday seem to have the best weather for the next couple of weeks as it is meant to be clear sky’s which means that we can have the optimal amount of light for our photos. This could be really good and the camera responds better to the lighter there is.

Playing with the website

Website Draft Screen shots: 2

audinece feedback

We got this feedback for a video a while ago, we asked them basic question like; "what do you like about the music video?" "What genre do you think it is?" and "do you have any improvements?" I do not think that this was very successful as we got very short answers that didn't really help us with what we can move forward with.  

References to music videos

This is a video shows that we have kept to some of the genre conventions of our music video. There are different examples to justify why we have used them. The main ones that we used are film grain, overlay, sitting and singing, no emotion and her costume. 

From reflecting on our findings I think that our attempts have been very successful as we have taken the normal conventions then made it in to our own and to fit the artist image.  For example our artist isn’t as dark as Lana Del Ray which means that if we copied her exactly then it wouldn’t look right with what we are trying to get across to our audience. 

LUNA LUX DIGIPAK PLAN

This is a quick plan of what we wanted our digipak to look like.  The front cover will be different as we want a close up of the artist as this will help to establish her star image, and will be more impacting to her consumers. The back cover is the empty tea party set which will link the theme that we have from the music video. We have done this because from studying digipaks they have showed us that there is always a theme that runs throughout the album and their music video as they all link up together, this is something that we want to achieve so that we are able to create a conventional digipak. Above the tea party set will have the song titles of her album.  The top side will be 3 panels that all link up to make it look like one long photo. Underneath the disk will be a picture of the artist and the disk will have the same picture of her but a clock (something like that) as her head but the picture below is the normal picture of her. The picture on the bottom right is something that we would like to create with our artist as it is quirky and fun and fits her image but instead we would have a tea cup as this will link back to the theme of the album. We didn't want the artists face to be on every panel of the digipak as it can get very repetitive and there will be too much of her.  

These are quick photos that we created to help get us a quick sense of what we want to create within our digipak. Also this was practice so when we actually take the photos we know what we need to do. The girl in the middle is Luna Lux and will be in her conventional costume that she would normally wear, and the other two girls will have their horse/unicorn masks on. This will link to the theme of the music video. From looking at the top photo we need to make sure that the background is all the same or one long background to show that they are together. This will be all on one side of the digipak.    

Digipak Plans

In my group we all made a plan ourselves which we then shared as a group to where we made a plan which incorporated all of the ideas that we liked from each others. For example, lyrics on one panel. There were a lot of similarities within our own plans as we all wanted to have a close up of the artist as the front cover, as this would help to help her star image and people to recognise her.  From planning our digipak like this way it means that everyone would be happy with what we have included, but also its a way for us to create the best digipak for our target audience as we can.