Luna Lux: Draft 7

This is what our music video looks like so far, from draft 6 we have added the overlay shots in the second part where there is the reverse; we added this to help split up that section to make it more interesting for the viewer.

We have shown this to our teacher and they think that the time lapse shot doesn't quite fit in with the rest of the video as it is in a completely different location to the rest of the music video, this means that we may have to go back and brainstorm to think up with different ideas of what we could do to replace that shot. 

Digipak Inspiration

Audience Reaction

Title no.2

This is the second idea that we had for our music video. We thought that this title would flow better with the music video than the projector one, as it goes straight into the music video while the other one has to change shot which takes longer. We went wound and showed the two different opening titles to our target audience and they preferred the projector as it brings the vintage side of our artist out.   

Luna Lux: Draft 5 with title

The progression of the Title

This was the first title that we thought about creating. We first wanted something that would fit in with the video and the artist’s star image that is when we came up with the idea of having an old projector that is all grainy to give it an old fashion look. This would fit in with the artist star image because, it’s very individual and vintage which is what she is all about. We create this on Adobe After effects.

This is what the title looked like before we added any effects to it.

This is the second’s part where we added in the rounded square to make it look like a projector. Also we added the grain and scratches to make it look old. I searched to find out how to create this effect and surprisingly it was quite easy.

Adding the spinning screen on to this title was quite hard as I didn’t quite understand how to do, so I had to experiment a little to work out myself what I needed to do to get it to do this effect. From using Offset I was able to create this effect.

This is what the title looks like when it was finished, we sped up the title spinning round to make it look more believable. However from adding this to our music video, it didn’t quite flow very well as it was a completely different which meant that it was quite jittery. Also I thought that it looked like more of a film production logo than a music video title. This means that we need to create a title which it slightly more subtle and will flow better with the music video, for it to be more effective.

Merchandise

These are all the merchandise that we have created so far. We have planned to create more, as it will look better on the website.  From our research to indie artist it seems very common to have a pillow/cushion as part of their merchandise, which means that we can help our artist become well known for the type of genre that she is. There are three different pillows which allow the customers to have a choice between the three to pick the best on they like. There is a grey top that also comes in white which is the normal Luna Lux top, with the picture of the artist on it. We chose this picture as we thought that it really helped to add to the artists star image, as the flowers are the only thing in colour. Next we have a guitar pick, we thought about have three different kinds that the consumers will want to collect, which will help them to keep coming back to the page to find out which pick has been released.  Then we have a very typical artist wrist band with the artist name on it, this will help with marketing as it is something small to get her name out to people that haven’t heard of her yet. This is the same technique used when we created the cold cups, people will use them when they are out and about and other people will see them and will want to know who Luna Lux is.  Lastly we have the two tour tops, which help give a selection to the consumers if they do not like one of them. The first one has the picture of the artist, which helps get her face out to people, while the other is the picture of the cacti and the flower which will add to her artist image, as we are trying to get across that she is different from everyone else.  

Merchandise

Website Draft Screen shots

This is the welcome page that will first appear when the audience will access the site. We wanted one as it will help market the music video that we will be releasing. At the moment it is very plain, so to improve this page we will want to maybe have a boarder which will fit with her star image to make the page look a little more interesting. 

This is the home page of the site the background is a colour kaleidoscope, we thought that this will help to add to her star image of being quite weird and different. There are links to her social networking sites, such as Facebook, Instagram, Twitter and Tumblr, when you click on the button the site will open up. This will help to make the page more interactive and help her fans to keep in touch with her. 

This is the about me page where Luna Lux has left a little note to the fans about her and her new album. This is a conventional page to have on a website as it gives the audience a way to get to know the artist more, and feel like they are talking to them. Also the “Luna Lux xoxo” has a transition on that makes it look like she is writing it on, which makes the page look like she actually wrote that. 

This is the album page where the audience can listen to her music, as it has all the songs on from her album. The east of eden song will actually play, but as the other songs are not real they do not have any sound to them. We also made a place where there fans can leave their comments below of what they thought of the album. 

Next is the social networking site where it has all the feeds coming from her Facebook, Instagram and Twitter. This is an easier way for  the audience to see what she is posting and what she is up to, but also helps to make the blog more interactive. 

This is the gallery where there are pictures from shooting the video and of the artist, this gives the audience something to look at. When the mouse hovers over the pictures slit the picture become bigger to see all of the picture. This helps the site to become more interactive and makes it more interesting. 

This is the merchandise site where they can buy the clothing. When they hover over the picture they can see how much it will cost and when they click on it they can chose the size they want with the design they want. As the size gets bigger the more expensive it is. 

This is the inspiration page to make the website different from other websites. This is where she will put her inspirations eg the book and there will be links to listen to her favourite music. This is hopefully making the blog really interactive. 

This is the  events page where the audience can see where Luna will be and where she will be playing. 

Luna Lux: Draft 5

From draft 4 we added all the new footage that we got from the underwater day. Some of the shots that we did underwater we felt that maybe it was too reviling so we overlaid some shots to make them better.  From these shots it helped to make the longer shots shorter. As we are now happy with what we have so far we can start getting a lot of feedback from our target audience and create a focus group to make sure we get the most out of what we can get out of the. The only problem we have with asking peers from our school to give us feedback for our music video is that they would be too nice as they know us. This means we need to figure out a way that we can get our audiences real opinion about our music video so it can help us move forward.  

Behind the scene with Luna lux: Day 3

This behind the scenes just shows how we got some of the underwater shots for the music video. This was a very challenging shooting day as it required physical strength as well, to be able to stay under water for a long time and to track the artist while she is swimming. The girl that plays Luna was an average swimmer which meant that we did have to take frequent breaks so she could get her breath back. Also there was one shot that we wanted to do where she is laying on top of the water lip syncing, but she couldn't lay on top of the water as she found it very hard, this meant that we had to think of a different idea of where she could do it. Overall I do think that it was a very successful shooting day because, we managed to do everything that we planned to do with extra shots so if the ideas that we planned to do didn't look good then we had extra shots that we could use as well. 

Tour Dates for the T-Shirt

These are the different Tour Dates styles that we could have on the back of our tops or any other merchandise that we chose to have on our website. We tried the list out in different colours to see what would look the best and suit the genre of the artist.  We went round asking our target audience what they thought would be to have on the back of the top. The most popular choice was black, as this was the most traditional colour to have as a colour. This would help to make our top look more professional, and more attractive to buy for our consumers. 

We choose these venues as they are mainly for upcoming artists that are trying to get their name out to potential listeners. Also they are quite small which means that she will be able to invite most of her fans to these gigs. Also they will be cheaper to hire than bigger venues such as Brixton Academy.This suits our artists image as she doesn't want to be seen as a conventional singer that does the same as everyone else, so from her performing in these independent venues it will highlight that part of her image. 

Different fonts for EP East of Eden

These are the different fonts that we thought about having for the single of East of Eden.  We picked these six different fonts to choose from as they were very different from the everyday look. Now we need to go and ask are target audience which they prefer and why to see which one we should use. 

Different fonts for our Album

These are the fonts to pick from, for our title of Luna Lux's album. We liked these four fonts as they were different from the everyday font that you see on albums, this would help her to stand out more as an artist. From these four we need to pick the best one that fits in with her genre. The most popular one so far with our target audience is the third one, as it is very different and fits with genre.